Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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![Uri Levine]()
Uri Levine
Co-founder of Waze
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
How Niching Down Helped This Agency Scale Smarter with Tyler Smith | Ep #848
Ever wonder how much your agency’s growth is limited by staying too broad? Or what could happen if you picked one niche and went all in? Today’s featured guest didn’t set out to run a food service marketing agency; He just followed the opportunities, learned from a few “door-to-door” lessons, and eventually found the power in focus.
He’ll share how niching down, rebranding, and embracing flexibility helped him grow his agency into a specialized agency serving some of the biggest names in food service and the ways in which he and his team worked to position his agency.
How to Stop Fake Profit From Fooling You: Agency Finance Secrets With Lacie Edgeman | Ep #847
Ever looked at your agency’s bank account and thought, “We’re crushing it!” only to realize two months later that half that cash wasn’t really yours yet? Or maybe you’ve hit that milestone where you start wondering what your agency might be worth if you sold it tomorrow… but your books are a confusing mix of guesses and gut feelings. Today's featured guest was a finance expert before falling in love with the agency world and has the knowledge to help us unpack how smart financial planning, not just more clients, can completely change your agency’s future. From forecasting and cash flow to the hard truths about selling, this conversation is packed with real-world lessons every agency owner needs to hear.
How to Break Through Your Agency’s Revenue Ceiling (Without Hiring a COO) With Alex Membrillo | Ep #828
What happens when the agency you’ve built is just… stuck? Or when you hit a revenue ceiling, lose a major client, and start wondering if you’ve been playing the wrong game entirely? Those moments either break you or become the pivot points that redefine everything.
In this episode, you’ll hear from an agency owner who’s lived through the grind growing his agency from scratch, riding out recessions, choosing a niche that would help him get out of “no man’s land”. He’ll discuss the strategic bet that broke through plateaus, why he still refuses to hire a COO, and the million-dollar risk that could have sunk him but ended up being a worth-while bet on his vision.
Why Going ‘Niche or Die’ Paid Off Big for Daniel Moscovitch | Ep #810
Ever thought about niching down, then bailed because it sounded too painful? Or maybe you tried, but ditched it when things got awkward? Today’s guest proves why sticking it out is worth the initial pain — not just to find your niche, but to find the perfect business partner too.
Meet Daniel Moscovitch, founder of Flooring Pros Marketing, a digital marketing agency focused on helping established flooring businesses throughout the US & Canada cement their position as the best in their market. He started as a generalist - doing SEO for pretty much anyone with a website and a pulse. However, unsatisfied staying just another “me too” shop competing on price and freebies he doubled down on a single, very specific industry.
The Myth About Niching Down and How to Be Solution-Focused with Daniel Lofaso | Ep #738
Has your agency reached a growth plateau? Have you thought about narrowing your focus to enhance your marketing efforts? In this interview, you'll hear from an agency owner who relied on referrals for years until the post-pandemic landscape shifted. While his business thrived during the early pandemic, it faced challenges as larger clients began consolidating. In response, he strategically pivoted to specialize in the biotech sector. Tune in to explore his initial hiring challenges, the transformative effects of niching down, and his ongoing refinement of the sales process to secure more clients.
What Do All Successful Agencies Have in Common? How to Separate from the Pack with Tim Condon | Ep #692
What sets high-performing agencies apart from their low-performing counterparts? How are you positioning your agency for success? Our guest today is a seasoned business executive with extensive experience in product marketing and sales leadership. In his current role, he collaborates with agencies and gains insights into what separates successful ones from the rest. Tune in to gain valuable perspectives on agency performance and growth strategies.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
