Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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Why Agency Leaders Should Coach, Not Manage with Kriston Sellier | Ep #844
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Why Agency Leaders Should Coach, Not Manage with Kriston Sellier | Ep #844

What do you do when your career takes an unexpected left turn? And how do you know when it’s time to stop hustling like a freelancer and start leading like a CEO? Today’s featured guest found herself in that situation and made the bold choice to go from career misstep to becoming an agency owner. She'll dive into what it really takes to go from a one-woman shop in a basement with dial-up internet to leading a team with vision, systems, and staying power. From handwritten letters that landed a 15% close rate, to breaking free from client dependency, to leveraging AI without losing the human touch, she shares the hard-earned lessons every agency owner needs to hear.

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Why the Middle Layer of Your Agency Org Chart May Not Survive AI with Jennifer Bagley | Ep #841
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Why the Middle Layer of Your Agency Org Chart May Not Survive AI with Jennifer Bagley | Ep #841

Are you still thinking of AI as just “ChatGPT with a better prompt”? Or maybe you’ve played around with Zapier automations and thought, yeah, that’s good enough. Today's featured guest knows that the agencies pulling ahead right now are building full-on AI agent networks that replace routine tasks, streamline data pipelines, and give their teams superpowers. She’s re-engineering her agency around AI and will talk about where she finds top-tier talent and why you don’t need to code to lead your agency into the future.

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Are You Treating AI as Mission-Critical — Or Just Dabbling in It? With Paolo Vidali | Ep #793
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Are You Treating AI as Mission-Critical — Or Just Dabbling in It? With Paolo Vidali | Ep #793

AI isn’t coming for your agency—it’s already here. And if you haven’t set clear guidelines for how your team (and your clients) engage with it, you’re already behind. In this episode, one agency founder shares how he went from AI skeptic to strategic adopter—rewriting his workflows, client communications, and pricing strategy to future-proof his business.

Join us as we explore how to move beyond simply offering AI-enhanced services—and start leveraging AI to boost profitability, streamline operations, and establish your agency as a leader in this new era.

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4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741

What happens when your entire industry comes to a sudden halt? How would you adapt to the circumstances to keep your agency afloat? As an events agency owner, today’s featured guest watched his business model crumble in just one week when the pandemic struck, threatening to devastate the entire events industry. It seemed the events industry wouldn’t be able to see it through. However, by embracing technology, his agency successfully transitioned client events to the digital space, creating innovative virtual experiences that kept the business alive during lockdowns.

Now, as in-person gatherings return, he's navigating yet another evolution: the emergence of hybrid events, as he tried to warm his clients up to this concept. Tune in to learn the most common pitfalls in event organization and his vision for the future of events in a post-pandemic world.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

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YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.