Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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Will AI Really Change Agencies? Why the Human Element Still Wins with Josh Payne | Ep #836
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Will AI Really Change Agencies? Why the Human Element Still Wins with Josh Payne | Ep #836

Are you wondering how AI will really change the way agencies work? Will it replace your team, or make them better than ever? Artificial intelligence continues to be at the forefront of most tech conversations, and that’s exactly why agency owners can’t afford to ignore it.

Today’s guest believes the real future of AI in agencies isn’t about replacement—it’s about augmentation. Humans bring the high-leverage ideas, AI scales the execution, and the magic happens in the collaboration between the two.

That’s why he challenges his team to master a skill first—understanding every step—before delegating pieces of it to AI. By doing so, they not only achieve stronger results but also gain the ability to explain, teach, and refine the process. For agencies, this thoughtful integration turns AI from a threat into a powerful accelerator.

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Navigating Pricing Strategies & Acquisitions to Build a THRIVING AGENCY with James Pietruszynski | Ep #747

Navigating Pricing Strategies & Acquisitions to Build a THRIVING AGENCY with James Pietruszynski | Ep #747

Are you ready to elevate your pricing strategy and focus on quality over quantity? There are certain things that will only get easier with experience. Yet, all agency owners should be aware of how crucial it is to adapt your pricing model and client acquisition strategy to ensure long-term success. Today’s featured guest will share milestones that changed his agency’s growth path, the things that had to change along the way, and why continuous improvement and evolving capabilities are the best way to adapt to a changing market.

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4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741

What happens when your entire industry comes to a sudden halt? How would you adapt to the circumstances to keep your agency afloat? As an events agency owner, today’s featured guest watched his business model crumble in just one week when the pandemic struck, threatening to devastate the entire events industry. It seemed the events industry wouldn’t be able to see it through. However, by embracing technology, his agency successfully transitioned client events to the digital space, creating innovative virtual experiences that kept the business alive during lockdowns.

Now, as in-person gatherings return, he's navigating yet another evolution: the emergence of hybrid events, as he tried to warm his clients up to this concept. Tune in to learn the most common pitfalls in event organization and his vision for the future of events in a post-pandemic world.

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COSTLY MISTAKE One Agency Owner Made You Want To Avoid with Valentin Radu | Ep #586
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

COSTLY MISTAKE One Agency Owner Made You Want To Avoid with Valentin Radu | Ep #586

Why do your clients hire your agency? Do you know the struggle or challenge that led them to you? Many agency owners think they know these answers. However, a deeper search could lead you to change your entire strategy. It starts with simply asking clients what they expect and need. Armed with this information you can rethink who and how you're marketing to your prospects. Today’s guest talks about two mistakes he made at his agency and how he learned the importance of defining the client's north star in order to know what they really want.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

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YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.