Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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How to Scale Your Agency with Smart Acquisitions (and the Courage to Say “No”) with Gilad Bechar | Ep #850
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How to Scale Your Agency with Smart Acquisitions (and the Courage to Say “No”) with Gilad Bechar | Ep #850

How would you go about making acquisitions to accelerate your growth? Would you buy for revenue, culture fit, client roster? Would you be willing to fire big clients that are holding your agency back? Most agency owners chase growth by saying “yes” to everything, from new services, new clients, and new shiny opportunities. Today’s featured guest built one of the fastest-growing mobile and digital agencies in the world by focusing narrowly, firing bad-fit clients, and mastering the art of strategic acquisitions. Today he’ll unpack how his agency evolved from a small mobile startup in Tel Aviv to a global digital powerhouse working with brands like Google, Uber, Samsung, and Microsoft.

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Agency M&A: Client Retention, Financing, and AI’s Role. The Inside Scoop with Zander Barth | Ep #839
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

Agency M&A: Client Retention, Financing, and AI’s Role. The Inside Scoop with Zander Barth | Ep #839

Most agency owners stumble into their first business almost by accident, learning as they go. But have you ever considered buying your first agency as a way to enter the industry with a head start? The right acquisition can give you an established team eager to keep growing, a base of engaged clients, and strong positioning in the market.

Today’s featured guest took this path and is now the proud owner of a thriving agency. He always knew he wanted to run his own business, and when it came time to choose an industry, the agency model was the perfect fit for his love of project management and tech.

He shares how he chose and purchased his agency, why he was fortunate to instantly click with the previous owner, the kind of deal structure he recommends for these situations, and the lessons he’s learned along the way.

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Navigating the Unexpected Sale of Your Agency by Thoughtful Negotiating with Kelsey Dixon | Ep #756
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

Navigating the Unexpected Sale of Your Agency by Thoughtful Negotiating with Kelsey Dixon | Ep #756

Would your agency be ready for an unexpected acquisition opportunity? Could you make it work if the time and offer were right? One boutique agency owner faced this question when an unexpected offer transformed her lifestyle business into an acquisition prospect. Though she and her partner had no immediate plans to sell, they recognized the potential and methodically prepared for a successful transition. Learn about their experiences finding their niche in the industry, preparing for acquisition, their ‘no regrets’ attitude regarding the sale, and the reason why they approached negotiations with a thoughtful mindset that would benefit everyone involved.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

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YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.