Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 12 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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![Uri Levine]()
Uri Levine
Co-founder of Waze
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
AI is either the end of agencies… or the biggest opportunity we’ve had since the internet. Most agree it’s the second one.
Agencies that are winning right now are combining SEO, GEO, AEO, and LLM optimization so they show up everywhere decisions are being made. They’re using AI to increase leverage, not replace thinking. And they’re restructuring their teams around strategy, insight, and proprietary data instead of repetitive task work.
Today’s featured guest will discuss why SEO isn’t dead (it just grew up), the biggest mistake agencies are making with AI, how to 10x output without adding headcount, and why your unique data is the unfair advantage that separates you from every other agency prompting ChatGPT and hoping for magic.
SEO Is Over. AEO Is Here: How Agencies Stay Visible When AI Chooses the Answers with Kasim Aslam | Ep #863
As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it’s 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed.
People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today’s featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
