Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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How to Build a Remote Agency That Scales—Without Losing Culture or Control with Lisa Larson-Kelley | Ep #792
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How to Build a Remote Agency That Scales—Without Losing Culture or Control with Lisa Larson-Kelley | Ep #792

Is remote agency life really the dream? While many chase the freedom of working from anywhere, the reality is far more complex. In this episode, Lisa Larson-Kelley shares how she built a high-performing remote team—without sacrificing culture, communication, or control.

Today’s featured guest decided long ago that she prefers the remote option and shares what really makes remote work actually succeed. For her, it comes down to two crucial elements:

  1. Creating a solid structure for clear communication and aligned goals

  2. Hiring people who thrive in self-led, remote environments

Tune in to hear how she built these systems into her agency—and how she still prioritizes meaningful, in-person connection to strengthen team culture.

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Leveraging Fractional Support to Scale Your Agency with Sydney Mulligan & Lauren Aquilino | Ep #788
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Leveraging Fractional Support to Scale Your Agency with Sydney Mulligan & Lauren Aquilino | Ep #788

Have you ever turned to freelancers to grow your agency’s capabilities? What about using fractional support once you realized you couldn’t do everything as the founder and face of the agency? What if the key to sustainable growth isn’t building a massive in-house team, but leveraging the right fractional support at the right time?

Today’s guests are two agency owners who turned a modest freelance setup into a thriving multimillion-dollar business—largely through referrals and the strength of their personal networks. They share how a flexible team of contractors became their secret weapon, offering the agility to scale without the overhead of a traditional agency structure. Tune in to learn how former competitors found a way to build a successful collaboration and why fractional support was a big part of their operation from the start.

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Joey Coleman | Boost Retention and Never Lose an Agency Employee Again | Ep #631
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Joey Coleman | Boost Retention and Never Lose an Agency Employee Again | Ep #631

Are you worried about losing top talent at your agency? Struggling with high employee turnover that hinders your agency's growth? It can be hard to find and keep the right people to help achieve your agency's goals. Our expert guest is a repeat on the show who shares the importance of retaining employees and how you can ensure you never lose an agency employee again. Joey Coleman shares insights on how to create a remarkable employee experience to prevent turnover. He dives into the top reason employees leave and the impact it has on agency growth. You will learn practical strategies to never lose an employee again and ensure the success and scalability of your agency.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.