Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 12 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Uri Levine
Co-founder of Waze
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
How to Raise Your Agency Prices From $2,500 to $45,000/Month (Without Changing Deliverables) With Eli Rubel | Ep #885
Most agency owners don’t fail because they’re bad at delivery.
They fail because they underprice, overcomplicate, and build businesses that trap them instead of freeing them.
Today’s featured guest unpacks the type of life he envisioned when he set out to start an agency, it took to scale from charging $2,500 a month to closing $45,000/month retainers, surviving a market collapse, and making the counterintuitive decision to split one agency into two.
Pricing Should Scare You: How to Stop Clients from Undervaluing Your Agency’s Work with Alicia Disantis | Ep #877
Do you feel underpaid, misunderstood, or stuck explaining why your work costs what it costs? Most agency owners don’t wake up one day and decide, “You know what sounds fun? Running an agency.” They stumble into it, usually because the job market fails them.
That’s exactly how today’s featured guest got her start. In this episode, she’ll unpack her how slowly building her confidence as she gained more experienced changed her perspective on pricing and why most “thought leadership” content does more harm than good.
Cracking Profitable Agency Growth with Shannon Fitzgerald | Ep #667
What fears or limiting beliefs hold agency owners back from pricing their services assertively? What critical ingredients are you missing to confidently quantify value? Today’s guest co-founded a small yet highly profitable creative agency in less than four years by starting out with a clear concept of the value she provides. Charging according to your worth is usually a difficult subject for many agency owners, as it gets to the core of how they value their work. However, establishing your value and pricing it accordingly sits at the heart of every agency's growth potential. Tune in to learn how starting out with a clear idea of your pricing will help you find your ideal audience faster and weed out bad prospects.
The Secret to Charging What Your Digital Agency Is Worth | Ep #616
Did you know if you keep saying you’re too busy it probably means you’re not charging enough? Are you ready to start charging what your digital agency is worth? Being too busy is the quickest way to not only burn yourself out but also your team. I’ve been there, and let me tell you I was on the verge of shutting down my agency from being overworked and undervalued. We were doing so many things wrong. We were talking to the wrong clients, working long hours, and worst of all, barely making ends meet.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
