Are you wondering how AI will really change the way agencies work? Will it replace your team, or make them better than ever? Artificial intelligence continues to be at the forefront of most tech conversations, and that’s exactly why agency owners can’t afford to ignore it.

Today’s guest believes the real future of AI in agencies isn’t about replacement—it’s about augmentation. Humans bring the high-leverage ideas, AI scales the execution, and the magic happens in the collaboration between the two.

That’s why he challenges his team to master a skill first—understanding every step—before delegating pieces of it to AI. By doing so, they not only achieve stronger results but also gain the ability to explain, teach, and refine the process. For agencies, this thoughtful integration turns AI from a threat into a powerful accelerator.