Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 12 years old and covers everything from starting a successful agency to selling your agency.

Sponsor the Podcast?

#1 Agency Leadership Podcast. Check Out Our Past Guests.

The Identity Crisis Killing Agencies (And How to Rebuild Before It’s Too Late) With Jonathan Lewis | Ep #895
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

The Identity Crisis Killing Agencies (And How to Rebuild Before It’s Too Late) With Jonathan Lewis | Ep #895

Are agencies becoming obsolete? We don’t think so. However, the traditional agency model isn’t just evolving, it’s breaking. Today’s featured guest believes the core of every business is dying and that agencies that want to adapt and win need to adopt the mindset of rebuilders. He shares why agencies have been in decline for over two decades and what it actually takes to rebuild a business that survives AI, commoditization, and shifting client expectations. Tactics alone won’t help because, at its core, this shift is about identity, positioning, and stepping into a new role as someone who doesn’t cling to the old model but actively creates the next one.

Read More
A Unique Hybrid Office Model and Bouncing Back After Big Clients Leave with Sarah Segal | Ep# 712
Jason Swenk Jason Swenk

A Unique Hybrid Office Model and Bouncing Back After Big Clients Leave with Sarah Segal | Ep# 712

Do you run a virtual agency or prefer to stick to the benefits of office culture? Our featured guest today first established a virtual agency. However, as her team grew, she yearned for the collaborative and innovative environment that comes with a shared physical workspace. Join us to learn from Sarah’s agency journey as she faced the challenge of diversifying her client roster and creating a productive yet flexible agency culture.

Read More

About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.