Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 12 years old and covers everything from starting a successful agency to selling your agency.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

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JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.

How AI Tools Helped a 24-Year SEO Agency Vet Scale 5x Faster Without Burnout with Navneet Kaushal | Ep #902
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How AI Tools Helped a 24-Year SEO Agency Vet Scale 5x Faster Without Burnout with Navneet Kaushal | Ep #902

What separates the agencies growing through the AI wave from the ones quietly shrinking? Do you think you are on the right side of that line? Today’s featured guest claims his agency has grown faster than ever in these recent years of AI ubiquity.

He’ll break down how 24 years of process obsession set him up to capitalize on AI before his competitors even stopped panicking. We get into the real mechanics of building SOPs that survive scale, why founders keep sabotaging their own teams (and how to stop), and how personal branding turned his sales calls into qualification calls. If you're running a $1M+ agency and still feel like the bottleneck, this one is going to sting a little, in the right way.

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Enhancing Client Connections and Evolving Your Personal Brand with Jason Barnard | Ep #698
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Enhancing Client Connections and Evolving Your Personal Brand with Jason Barnard | Ep #698

Are you debating the value of building your brand? Perhaps you're wary of the effort needed to establish your identity, only to feel confined to your business once you become the face of the agency. Our guest today specializes in helping clients effectively brand themselves and elevate their agencies.

He understands the common fears and reservations surrounding personal branding and offers valuable insights into its benefits. Above all, he wants entrepreneurs to understand that personal brands should evolve continually, ensuring that they don't limit your growth. Tune in for expert advice on cultivating trust and credibility in the industry through consistent branding efforts.

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How Nicholas Kusmich Created a 4 Million Dollar Agency with No Employees | Ep #665
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How Nicholas Kusmich Created a 4 Million Dollar Agency with No Employees | Ep #665

Do you have a hard time letting go of agency operations and overall control? Have you embraced your role as the visionary and taken a step back from minor tasks? If you haven’t, why do you think that is? Today’s guest realized at one point that autonomy was his personal core value and that his agency would fail unless he prioritized it. This realization led to a new point of view, where he imagines how he would run his agency if he knew nothing about the business. This exercise has greatly helped him detach himself from agency operations and trust the agency can run without him. Tune in for an interesting discussion about autonomy in business, having employees vs. hiring contractors, and the benefits of building a personal brand.

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