Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
The Secret to Surviving AI: Why Soft Skills and Real Partnerships Always Win with Ben Childs| Ep #856
If you’re one of the many owners concerned that AI will end the agency model, what are you doing to stay relevant? How are you building lasting relationships that help clients see your value beyond executing tasks? Artificial intelligence, automation, and enterprise-level change have everyone in the agency world wondering what’s next. However, agencies have managed to stay relevant with past technological disruptions and the answer has always been: you need to adapt.
Today’s featured guest has scaled his business through seven business iterations for over fourteen years by being willing to adapt to change, and the AI era is no exception. He’ll unpack how agencies can stay relevant when technology, data, and client expectations are evolving faster than ever and touch on the importance of partnership-based client relationships, and why soft skills—not just smart systems—will be the real differentiator in the next decade.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.