Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 12 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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![Uri Levine]()
Uri Levine
Co-founder of Waze
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
How AI Tools Helped a 24-Year SEO Agency Vet Scale 5x Faster Without Burnout with Navneet Kaushal | Ep #902
What separates the agencies growing through the AI wave from the ones quietly shrinking? Do you think you are on the right side of that line? Today’s featured guest claims his agency has grown faster than ever in these recent years of AI ubiquity.
He’ll break down how 24 years of process obsession set him up to capitalize on AI before his competitors even stopped panicking. We get into the real mechanics of building SOPs that survive scale, why founders keep sabotaging their own teams (and how to stop), and how personal branding turned his sales calls into qualification calls. If you're running a $1M+ agency and still feel like the bottleneck, this one is going to sting a little, in the right way.
Can AI Help Your Agency Win Fortune 10 Clients Instead of Replacing Your Team? With Gilad Bechar | Ep #884
Most agencies are asking the wrong question about AI.
They’re asking, “How many people can this replace?” when the better question is, “What could my team do if all the busywork disappeared?”
Today’s featured guest unpacks how he’s embedded AI across a 12-year-old agency, why it’s increased hiring instead of reducing it, and what it actually takes to make AI stick culturally, not just technically.
Will AI Really Change Agencies? Why the Human Element Still Wins with Josh Payne | Ep #836
Are you wondering how AI will really change the way agencies work? Will it replace your team, or make them better than ever? Artificial intelligence continues to be at the forefront of most tech conversations, and that’s exactly why agency owners can’t afford to ignore it.
Today’s guest believes the real future of AI in agencies isn’t about replacement—it’s about augmentation. Humans bring the high-leverage ideas, AI scales the execution, and the magic happens in the collaboration between the two.
That’s why he challenges his team to master a skill first—understanding every step—before delegating pieces of it to AI. By doing so, they not only achieve stronger results but also gain the ability to explain, teach, and refine the process. For agencies, this thoughtful integration turns AI from a threat into a powerful accelerator.