Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 12 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
Why Agencies Lose Clients: Confusing Reports and Outdated Operating Models with Nate Jenson | Ep #890
Do you assume a very complicated report will guarantee clients appreciate all the work you’re putting into generating leads for their business? It may end up having the opposite effect. Our featured guest will unpack how agencies and financial service firms face strikingly similar structural problems. From vague service promises to bloated processes and inefficient teams, both industries are being forced to evolve, especially as automation and AI raise expectations around speed, clarity, and decision-making.
How AI Is Changing SEO: What Every Agency Owner Needs to Know with Vishal Mahida | Ep #853
How are you preparing your clients to start thinking about AI as part of their SEO strategy? Are you educating them on what they can expect now that the landscape is changing with AI optimization? As an agency you should be starting these conversations because you can be sure your clients are already thinking about AI, even if they still don’t understand it’s applications for how clients will get to their content.
Artificial intelligence isn’t just changing how people find information, it’s rewriting the rules of search altogether. Today’s featured guest is already running AI audits for his clients, he thinks all agency owners should be doing this. He’ll unpack what AI optimization really means for agencies, marketers, and business owners who’ve lived and breathed SEO for decades.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.