Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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We host some of the smartest minds in business…

Drew McClellan on What Do Clients Really Want from Their Agency Partner? | Ep #611
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Drew McClellan on What Do Clients Really Want from Their Agency Partner? | Ep #611

Does your agency truly understand your clients' needs? Are you proactive about learning their business? Is your team constantly looking for new, innovative solutions? What can you do to earn clients’ trust to retain and even upsell them? Today’s guest has been an agency owner for 30 years and knows the business well. He understands which questions to ask to gain clients’ trust and teaches other agency owners to do the same. He’ll reveal what clients are looking for in an agency according to a recent survey.

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Unlock Limitless Agency Growth By Empowering Your Team with Julianne Fraser | Ep #605
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Unlock Limitless Agency Growth By Empowering Your Team with Julianne Fraser | Ep #605

Is it difficult for you to delegate to your team? Are you still handling everything yourself? Does your team feel empowered to take the initiative or do more work?  If you’re still at the center of everything, it's time to unlearn your old ways and elevate your team. When you do, you'll experience limitless agency growth. Today's guest thought clients expected to work directly with her and therefore found it hard to step away from daily operations. However, she learned to let go of this limiting mindset and embrace collaborative work. It was a humbling experience to see how much empowering her team made everything better. Now she finally gets to focus on strategy, growth, and agency culture.

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Boost Client Retention with These Strategies with Kushbu Doshi | Ep #593
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Boost Client Retention with These Strategies with Kushbu Doshi | Ep #593

How often do you look at your agency's churn rate? Do you know the lifetime value of a client? What are your client retention strategies? Do you dedicate time to client retention like you do to client acquisition? It all starts with monitoring the right metrics, understanding what clients really want, and being proactive in client services. Today’s guest is an agency sales and client service expert who manages end-to-end sales activities for a white-label agency. She shares the key metrics you should track and tips to help you master client retention.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.