Most agency owners don’t wake up dreaming about selling. You want freedom, better clients, and to stop living in Slack at 2 a.m. But here’s the truth:

The same moves that make your agency attractive to a buyer are the ones that give you freedom as an owner.

I built and sold an 8-figure agency and bought 10 more and now I’m sharing 8 elements of a sellable, scalable agency. Whether you ever sell or not, these are the foundations that make your shop stronger.