Agency Insights for Scaling Your Marketing Agency
Built a $100M Agency in 3 Years—Then It Went Bankrupt. Here’s What I Wish I Knew
Ever dreamed of building a $100 million agency, selling for a massive payday, and seeing your name in headlines? It sounds like the ultimate win. But what happens when that dream starts to crack under pressure?
I’ve live through that and it fell apart fast. Not because we didn’t grow but because we skipped the hard stuff. The boring stuff. The stuff that no one talks about when you’re scaling fast.
If you’re an agency owner chasing scale, considering a sale, or wondering if your current path is sustainable, this is the truth bomb you need.
Mark Zuckerberg Declares War On The Advertising Industry! Here's What Smart Agencies Are Doing Next
I’ve been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture.
The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone.
I get it. It’s a hard pill to swallow, but it isn’t necessarily the end of agencies. It’s just the end of the ones that built their model on tasks.
So what’s the future for agencies?