Agency Insights for Scaling Your Marketing Agency
The Agency Exit Checklist: What Buyers Actually Want
Most agency owners don’t wake up dreaming about selling. You want freedom, better clients, and to stop living in Slack at 2 a.m. But here’s the truth:
The same moves that make your agency attractive to a buyer are the ones that give you freedom as an owner.
I built and sold an 8-figure agency and bought 10 more and now I’m sharing 8 elements of a sellable, scalable agency. Whether you ever sell or not, these are the foundations that make your shop stronger.
Why Traditional Team Structures Are Failing Modern Agencies
Are you still running your agency like it’s 2010?
You know the setup: rigid roles, top-down management, a “just get it done” culture.
If that sounds like your agency, chances are you’re the bottleneck. You’re stuck in the weeds, making every single decision, dealing with high churn, and wondering why output is low despite how hard everyone’s working.
This is the story for most agency owners at the 7-figure stage. But the agencies scaling fastest today have evolved—and we’re breaking down exactly how.