How to Build a Custom AI Agent for Your Agency (Before Everyone Else Does)
00:00:00 - AI in Marketing
00:00:21 - The Need for Smart Marketing Solutions
00:01:05 - Creating the AI Agent: A Step-by-Step Playbook
00:03:02 - Utilizing Success Stories and Branding Guidelines
00:04:09 - Generating Content with the AI Agent
00:05:02 - Custom Agency Blueprint
Have you ever wished you could clone your marketing brain?
Most agency owners rely on their gut, but what if you could replicate all he experiences and knowledge that makes your unique perspective and pass that on to your team and partners by training an AI that actually thinks and writes like you? Sounds wild, right? But that's exactly what I did by building a custom AI agent trained specifically for my agency.
This AI agent is trained on our brand guidelines, customer insights, success stories, and all the elements that make our marketing work. And the best part? It’s way easier to set up than you think, and the more your team uses it, the better it’ll get.
Here’s a simple roadmap you can follow to create your own custom AI agent.
1. Document Your Gold
Start by gathering your best internal knowledge:
Your brand voice guidelines
Customer pain points
Success stories
Core values and mission
Anything that explains how you communicate and who you’re speaking to is pure gold for training your AI.
2. Train Your Agent
Head to ChatGPT and click on Explore GPTs → Create.
Here you can set up your agent by:
Giving it a name (something fun like "Super Marketing Agent")
Writing clear instructions (e.g., "You are the world's best marketing strategist for [Agency Name]. You write in our tone, understand our audience, and craft high-converting content.")
3. Define the Job
Be crystal clear on what you want your AI to do. For example: "Write email sequences, ad copy, and video scripts for our agency audience in our exact brand tone."
5. Test and Tune
Use it on real projects.
Give it feedback.
Refine the instructions if needed.
It gets better the more you use it!
6. Roll It Out to Your Team
Once it's dialed in, share the agent link with your team or contractors.
Now anyone can tap into your brand voice and strategy—without you needing to be in every meeting or review every draft.
How It Works
Now that you created your agent, you and your team can start using it and save so much of time in daily tasks. For instance, when I use our custom marketing strategist agent, I can ask it something like:
"Draft me an email to our list about an agency owner we helped sell their business."
In seconds, it pulls from our brand tone, real client stories, and customer pain points to generate a fully polished email.
It’s like having a supercharged marketing assistant who never sleeps—and never forgets how we do things.
Ready to Build Your Own AI Brain?
If this got you fired up and you're thinking, "I need more clarity and control in my agency," let's make it happen.
🎯 Grab your Custom Agency Blueprint — a personalized, actionable plan that will show you exactly how to scale faster, dial in your offer, pricing, positioning, and systems—all without the chaos.
No more guessing. Click here and get ready to start a clear, customized path to agency growth.
